Safe Planet supports efforts to divert electrical and electronic waste (e-waste) such as computing equipment from environmentally unsound landfill, open-pit burning and harmful recycling operations in order to protect the environment, improve the health and welfare of the informal sector and build the Green Economy. Global experts are calling for sweeping reform across the life-cycle of electronic and electrical products.
During the 2010 International Year of Biodiversity, the Campaign’s slogan “A Planet Safe for All Livings Things” helped link chemicals and waste management to the protection of endangered species. The Campaign featured the international project, “We Help Gorillas”, to promote mobile phone recycling and raise awareness of the threats to gorilla populations living in Africa’s Congo Basin, launched by Prague Zoo. The project spread to 39 zoos and other agencies across Czech Republic and serves a model of public involvement in e-waste recycling being promoted by Safe Planet and the Basel Convention. An initiative with the Two Oceans Aquarium in Cape Town, South Africa, expanded the scope of Safe Planet outreach to marine environments.